Jean Francois Rauzier – dreaming through photography

I was lucky enough to visit the  recent exhibition at Watermans & Dodd in London where Jean-Francois Rauzier had his first exhibition in the UK.

Needless to say, I had formed an initial opinion and generated a considerable interest prior to seeing his works, but what I saw went beyond my imagination and expectations. The intricate details and pursuance clearly definite in his works are beyond any expectations of photographic mastership and undoubtedly represent only the tip of the genius iceberg of this artist with what it seems an infinite imagination.  Complicated yet clean, multilayered yet defined, his works are encyclopaedia of his knowledge, passions and ability as an accomplished photographer. His over 30 years of experience on the advertising field have everything to do with the meticulous execution of his hyperphotos and luckily have not affected his vision in typically marketing direction of the immediate attention grabbing shot.

Quite the opposite.

Jean Francois Rauzier’s works looks almost natural until you manage to concentrate on a fragment and turn your pre-conceptions upside down. Pebbles on a long beach, oh no, these are actually clocks; beautiful tree with a lake (is that a little girl over there?), block of flats in an entangled honeycombed building; an immense ‘no beginning-no end’ library… So, now are you seeing it? I mean really SEEING IT?

Jean Francois demands attention.

Going beyond the pixels per frame attitude of the modern photographers he uses up to 3,500 images per photo, yes, there is no typo here. Some of the pictures he exhibits actually contain up to 3,500 images and hold on to it – have size of about 30-40GB! The monolith works could spread over 50 metres and one could not possibly imagine the patience and surgical brilliance of matching and adding, resizing and collating the images together until a truly exceptional pieces emerge. But besides the pure technological accomplishment lies his vision of a fine artist, a modern day Rafael, Da Vinci or Titian who uses his mouse as a brush and his Mac as a canvas.

Once should feel privileged to be able to see in person the brilliance extraordinaire of this man. Jean Francaois Rauzier set a very high marker for comparison and a standard in its own rights.

Art review by Elena Todorova-Stanev, Cerise Art Agency 2010


The best time to become an … art collector

The most difficult times open a plethora of opportunities for the brave and for the …first time buyers. And we are not talking here about the housing market but about the wonderful world of art and all of its glory.

 We all have opinions, we know what we like and what we dislike and we know the price we are ready to pay for it. So when choosing art, follow what you like and trust your instincts. One of the images I have in my mind when I buy art is whether this picture will fit in my kitchen, lounge, bedroom, studio…Can you see it in your home, office, holiday home? Can you see it next year and still like it, what about in 10 years, 20 years?

 But let’s be clear. You have to have a reason to buy art. And even if you buy on a whim (and that’s delightfully bohemian), you still have a reason. Are you buying for yourself, are you starting a collection, redecorating a house or just buying a present for a dear friend. People very rarely buy on impulse, especially when it comes to more expensive pieces, and with so much information around on art websites, magazines etc, you have the perfect chance of researching your artists, galleries, agents and of course…art objects. Or if you don’t like desktop research just have a look around, browse the local and central galleries.  Be brave even – visit a gallery on the opposite side of the city, in another country, you never know what you might like there.

 The deepest depressions and economic crises present the perfect opportunities and deliver the best ideas. The biggest collectors have amassed some of their best works in times like these and you have the chance to be a part of it.

 So remember:

1.  Buy what YOU like.

2. Buy what you can AFFORD.

3. Do your RESEARCH


 Cerise Art Agency, 2009